Training Courses & Workshops on Product Management and Product Marketing
Over the past 30+ years we have gained prominence as a leader in product management and marketing training and coaching. During this 30-year period, Chuck McFall & Company has trained over 10,000 people in the use of disciplined techniques and tools that quickly focus marketing resources and bring dramatically improved results. Our training services have been offered both as open seminars and tailored, on-site seminars throughout the world. Chuck McFall has also served on the faculty of an MBA program at the University of St. Thomas in Saint Paul, Minnesota, teaching marketing and product management courses. He still teaches a 2-day workshop on "Effective Product and Market Managment through the University's Executive Management Institute. top
Business Plan Development
Increasingly, we are being asked to evaluate or help develop business plans for specific products or markets using our proprietary McFall Business Planning Framework and tool set. In this role we are proficient at identifying and validating market needs/trends and delineating the appropriate objectives and executional strategies to profitably meet those needs. We have developed a time-proven, proprietary business plan/product plan format with automated tools to help your people improve their market performance. Primary emphasis here is on market analysis, competitive analysis, positioning, developing effective competitive strategies, formulating powerful implementation plans, measuring results and adjusting the plan to meet changing market conditions. top
Product Marketing Coaching and Assistance
By "rolling up our sleeves" and pitching in with you and/or your people, we can often help you achieve results in the short-term as well as long-term. We have been on the firing line and have a "quick study" capability. Therefore, we can frequently bring expertise, experience and resources to projects, to either help your people expedite achievement of their goals, or actually take on a project ourselves when your internal resources are strained to their limits. top
Product Management Systems and Processes
One of the necessary steps toward more successful performance by product/brand managers is improvement in the systems and processes that support product management in your company. We are recognized as experienced innovators in the tailored design of such systems and processes, including life-cycle management processes, product development systems, business plan templates/formats, customer/competitive information systems and cross-functional teaming processes. top
Performance Assessment
We employ structured techniques for assessing the effectiveness of your product management, marketing and sales resources; evaluating your products and services; critiquing your strategies and business plans; etc. We can benchmark and compare your company against the best "state-of-the-art" marketing organizations within your industry and give you recommendations for improvement to fill "gaps". We also have a proprietary "Product Manager Audit" for assessing your product management personnel and providing resources to improve needed skills. top
Market Research Planning and Implementation
We have the capabilities to assist you in designing and implementing market research in support of your marketing and product planning efforts. We even have a special proprietary research tool (the McFall Positioning Map) that assesses how your company or product is perceived by customers or prospects at delivering the benefits that are the keys to winning in any identified target market. top
Organizational Consulting
We help your company structure the product management, marketing and sales functions to gain optimal productivity, integration and collaboration. We base our recommendations on the special needs of your organization and markets coupled with our knowledge and experience gained through exposure to some of the most successful marketing organizations. top
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