• Improve the confidence, credibility and discipline of your product management organization
  • Build better product/business plans focused on identified target markets
  • Increase the success of your marketing plans and programs
  • Improve the fit between product design and identified market requirements
  • Learn segmentation, targeting, positioning and strategy development more consistently using "state-of-the-art" automated tools
  • Position products against competition better - to win more often
  • Achieve better integration and collaboration between product management and the other key functions of the organization
  • More clearly identify and communicate the competitive advantages of your offerings
  • Develop more successful new products - faster
  • Manage your established products to greater profitability
  • Improve market share and penetration by putting more "marketing muscle" into your programs
  • Learn how to launch new products versus letting them "escape"