Chuck McFall is president of Chuck McFall & Company, a marketing consulting firm in Minneapolis, Minnesota. In addition to consulting with major Fortune 500 firms, he also has trained over 10,000 marketing professionals all over the world through his seminars on Product Management, Product Marketing and Strategic Planning. He has written over 40 articles as the author of "Product Management Today", a monthly column on product management issues published by the Bank Administration Institute.
Mr. McFall was formerly a brand management executive with General Mills, Inc. managing several products under the Betty Crocker label. He was also responsible for developing new products and new ventures as part of his duties there.
He has also been an entrepreneur, owning and managing two different companies, one in educational play products for schools and child care providers and the other in hi-tech electronics for business-to-business clients.
In his consulting practice, Mr. McFall works primarily with hi-tech companies in industries such as data processing hardware, software and systems; telecommunications; financial services and medical products. He has experience in a broad range of marketing areas, including product/brand management, strategic planning, creation of more competitive marketing/product plans, new product development, evaluating market feasibility, and many other marketing disciplines.
He has een an adjunct professor in the M.B.A. program at the University of St. Thomas in Minneapolis, Minnesota and has done consulting work with such companies as 3M, AT&T, Microsoft, US Bank, Wells Fargo, Deluxe Corporation, United Health Care, NCR Corporation, and approximately 100 other companies worldwide. He has been recognized for his achievements by his listing in the Worldwide edition of "Who's Who for Executives, Professoinals and Entrepreneurs.
His educational background includes an M.B.A. from Indiana University and a B.A. degree in Psychology and Economics from DePauw University.